When Sephora first opened at the mall here, I went there looking for some makeup that they actually didn’t have. So, I had to take my Sephora baggie into Macy’s while I went searching for the tinted moisturizer I refuse to live without. I go up to the counter, am cordially greeted by the woman behind said counter, and get my makeup. While paying, I made the mistake of setting the Sephora bag on the counter so that I could dig in my purse. Upon seeing the rival bag, the woman called me a traitor and asked me how could I go to that place. This was in a joking manner, but she was serious on the inside. Well, I’ll tell you why I love Sephora:

This weekend, I got an email saying that if I brought 5 unwanted pieces of makeup to any Sephora, I’d get a $10 coupon. So I did yesterday. And I got my coupon. And the whole affair was thrilling for me. They called it “cash for clunkers.” How ironic.

But wait, it gets better. I’m in their little rewards club thing, and I got free lip gloss when I bought my already discounted makeup. I walked out of that place on air. Frankly, my week had been shit up until this point. My mood was completely elevated. I went home and cleaned downstairs, vacuumed my car, and a bunch of other random things I’d been meaning to do, but hadn’t because I’d been too busy sulking.

When Macy’s does that for me, I’ll go more often. As of right now, Macy’s is on my rotten side because whenever they send you coupons in the mail for sales, there are 5,000 exclusions and you can’t use them for anything you want. Why send the damn coupon? It’s ridiculous. It’s the promise of a deal that doesn’t exist.

Sephora = shiny new store, awesome service, real sales, free crap.

Macy’s = not as shiny, bitter makeup ladies, restricted coupons, no free crap (except on the day after Thanksgiving).